Hy-Vee’s first HealthMarket standalone store opens its doors in Iowa
Hy-Vee has opened its first Hy-Vee HealthMarket in West Des Moines, Iowa, the company announced Wednesday. The health-and-wellness-focused store will feature groceries with healthy lifestyle and personal care items, as well as a nearly 3,000-sq.-ft. Orangetheory Fitness center that will be adjacent to the store.
The 15,700-sq.-ft. store also boasts a full-service pharmacy, health clinic and hearing aid center, a sports nutrition area, and Aisles Online pickup availability, the company said. Many of Hy-Vee’s original store format products — including fresh produce, meat and seafood, dairy, and frozen food items — also are available.
“We can’t wait for Hy-Vee customers to experience this new store concept, which offers products and services to meet all of their health-and-wellness needs,” said Matt Pertzborn, store director at the West Des Moines HyVee HealthMarket, in a press statement. “Shopping for healthy lifestyle and personal care items, while picking up your groceries has never been easier.”
Shoppers also can find a hydration station that includes nitro coffee, kombucha and Bevi infused waters, as well as a beauty area by Basin, a beauty brand specializing in all-natural bath and body products.
The store will be open 6 a.m. to 10 p.m., seven days a week.
Hy-Vee said it expects to open HealthMarket stores in the Kansas City, Mo., and Madison, Wis., markets next year, with several more standalone stores slated to open in the future.
The 15,700-sq.-ft. store also boasts a full-service pharmacy, health clinic and hearing aid center, a sports nutrition area, and Aisles Online pickup availability, the company said. Many of Hy-Vee’s original store format products — including fresh produce, meat and seafood, dairy, and frozen food items — also are available.
“We can’t wait for Hy-Vee customers to experience this new store concept, which offers products and services to meet all of their health-and-wellness needs,” said Matt Pertzborn, store director at the West Des Moines HyVee HealthMarket, in a press statement. “Shopping for healthy lifestyle and personal care items, while picking up your groceries has never been easier.”
Shoppers also can find a hydration station that includes nitro coffee, kombucha and Bevi infused waters, as well as a beauty area by Basin, a beauty brand specializing in all-natural bath and body products.
The store will be open 6 a.m. to 10 p.m., seven days a week.
Hy-Vee said it expects to open HealthMarket stores in the Kansas City, Mo., and Madison, Wis., markets next year, with several more standalone stores slated to open in the future.