Kroger adds higi stations to Roundy’s stores in partnership expansion

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Kroger adds higi stations to Roundy’s stores in partnership expansion

By David Salazar - 05/31/2019
Kroger is expanding its relationship with population health platform higi. The retailer is rolling out higi health stations to its Roundy’s Supermarkets division stores, enabling access to free health screenings and educational content about chronic conditions to its shoppers in Illinois and Wisconsin.

“Kroger continues to be a key partner for higi as we work together to engage consumers in their health” said higi CEO Jeff Bennett. “We’re thrilled to expand our relationship to Roundy’s stores to better serve Kroger shoppers in Wisconsin and Illinois and are looking forward to supporting the healthcare journeys of these individuals through this important touch point in their communities.”

Kroger and higi have been partners wince 2011, growing to the point where 2,149 Kroger stores across its banners have higi health stations. The higi health stations in Kroger stores conducted 10 million tests in 2018, with a total of 46 million conducted since 2011, higi said.

“Bringing higi stations into our Roundy’s stores aligns with our vision of helping people live healthier lives”, says Chance Cole, Vice President of Customer Experience for Kroger Health. “Our Wellness YourWay platform provides a best in class wellness experience across our banners, with higi playing an important role in the services our pharmacists and other health and wellness in-store experts provide to our shoppers. The higi platform is a trusted resource for our shoppers, and we’re excited to bring this experience and service to Pick’n’Save, Mariano’s and other Roundy’s shoppers.”

In addition to screenings and educational information about preventing and managing chronic illnesses, higi said its health stations offer an access point for consumers to engage with a healthcare professional through the kiosk.

“The higi station experience is perfect for our shoppers,” says Michael Marx, Roundy’s division president. “Their platform is intuitive to use and provides an important health resource for shoppers looking to understand their health numbers and learn more about the care resources available to them. The platform supports our associates by providing a self-service resource our shoppers can count on for reliable, important health information, allowing them to focus on what they do best, providing one-on-one care to the patients who need their support.”

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