Kroger, Home Chef expand meal kit selections

Kroger and Home Chef are looking to add variety to their collection of meal kits.

The companies announced a new pilot that looks to enhance the selection of kits currently sold in 900 Kroger stores with three new options.

Featured new additions include:

  • Oven-Ready meals, which include fresh and ready-to-cook ingredients that are packed in an oven-safe tin. Recipes include garlic butter salmon, blue cheese-crusted steak, Tex-Mex steak, chicken pesto al forno, arroz con pollo, and feta-crusted chicken;

  • Heat and Eat meals, which are fully-cooked and ready-to-heat, contain both proteins and sides that can be prepared in as little as five minutes. Meal options include chicken with broccoli and seasoned mashed potatoes, pork al pastor, and bacon macaroni and cheese, which can be mixed and matched with garlic pork sirloin roast, baby back ribs, smoked turkey breast, sirloin steak, broccoli and rice, green beans, red potatoes and carrots with rosemary; and

  • Lunch Kits, which contain salads, grain bowls and sandwiches, and have fully cooked proteins that can be prepared at home or at the office. Shoppers can choose from guacamole chicken salad, green pasta salad, chipotle steak and guacamole salad, buffalo chicken pasta salad, Baja chicken salad, green chili chicken sandwich, snappy chicken guacamole tacos, and Mediterranean steak and feta sandwich.

"Our customers' dinnertime needs are constantly evolving," Pat Vihtelic, the founder and CEO of Home Chef, said. "We're thrilled to meet more of their needs with high-quality meal options that consider different lifestyles and levels of preparation and cooking times."

Home Chef’s new meal solutions are to first be available at select locations in Illinois and Ohio. Kroger expects to roll out the meal solutions to additional markets throughout 2019.

"Our new meal solutions provide additional flexibility for families and individuals who want to get a delicious meal on the table whether they have time to cook one of our meal kits from scratch or need something that can be prepared more quickly," Vihtelic added.