Loblaw begins pilot on subscription based value program

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Loblaw begins pilot on subscription based value program

By Gisselle Gaitan - 11/21/2017
A fee-based subscription pilot program tailored to the growing number of consumers shopping both in-person and online has been launched by Loblaw. Titled PC Insiders, the program looks to reward Canadians in ways that can’t be found anywhere else, according to the Toronto-based company.

"Our customers are looking for new ways to save time and money as they shop both in our stores and on our e-commerce sites," Galen G. Weston, Chairman and CEO, Loblaw Companies Limited, said. "Many Canadians, in particular busy parents, find themselves shopping several of our brands, both online and in person. PC Insiders is our next step in making that whole experience easier and more rewarding."

The program will be a loyalty based digital platform targeted towards select PC Plus members who also are President’s Choice Financial Mastercard holders. Consumers will be offered perks on in-store and online products, brands and services at a cost of $9.99 per month or $99 per year.

During pilot, subscribers will receive various benefits when using their PC Financial Mastercard that include:

  • 20% back in PC points on the essentials that families need, including diapers, infant formula, and all PC Organics products in-store and online;

  • 20% back in PC points on all Joe Fresh products in-store and online;

  • 20x the PC points every day when customers shop online at beautyBOUTIQUE.ca;

  • Free Click & Collect pick-up service at nearly 200 locations;

  • Free shipping on all beautyBOUTIQUE.ca and Joe Fresh purchases; and

  • $99 PC travel credit once a year when booking a trip on pctravel.ca (annual subscriptions only).


PC Insiders has launched to select PC Plus loyalty members in Ontario and British Columbia, and will expand in 2018 to include additional subscribers across the country. At that time, it will be available to members of the PC Optimum loyalty program, which launches Feb. 2018. This new loyalty program combines Loblaw's existing loyalty programs, PC Plus and Shoppers Optimum.

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