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Pharmaprix unveils new fresh products concept

Shoppers who find themselves in Canada’s Pharmaprix may see a whole new addition to the store.

The Montréal-based chain unveiled a new concept called the Zone Maché at several of its locations, which contains a vast assortment of fresh products.

Previously launched as a pilot project, the company’s new concept will be rolled out at 11 stores by early December, with other opening scheduled by 2020.

Featuring three different models — grab and go, refrigerated counter and fully enhanced — such fresh items as fruits, vegetables, prepared salads, deli cheeses, cold cuts, pre-packaged meats, simple meal solutions, sandwiches, artisan bread and desserts, will be on display.

“Given the strong connection between food and well-being, it quickly became apparent that expanding Pharmaprix's offerings to include fresh items was a natural choice," said Éric Bouchard, Senior Vice-President, Pharmaprix. "We had already been offering certain types of grocery items to make shopping at our pharmacies more convenient. Now that we belong to the great Loblaw family, we've been able to take advantage of all this new expertise and go even further by offering everything our customers need to make healthier choices and more nutritious meals.”

Stores with the refrigerated counter concept will focus on such fast and convenient snack ideas as fruits, vegetables, dips and deli. Those under the grab and go umbrella will center on meal solutions for the whole family, while the fully enhanced locations offer all featured items in a larger variety, the company said.
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