Publix to collect funds for hurricane relief efforts
Publix is doing its part to help those who have been affected by Hurricane Florence.
The Lakeland, Fla.-based retailer announced the launch of a new program that will allow customers to donate any amount desired to the relief efforts, which will then be added to their grocery totals at checkout.
“Hurricane Florence is impacting our Publix communities almost exactly a year after Irma,” Maria Brous, director of media and community relations at Publix, said. “We know the devastation a hurricane can cause and believe it is our privilege and responsibility to do what we can to help those affected by the storm.”
One hundred percent of the funds collected will go to the American Red Cross, and based on customer response will be continued for a yet to be determined time, the company said.
In addition, Publix Super Market Charities made an initial donation of $250,000 to the American Red Cross and United Way to assist with relief efforts in the affected areas.
The Lakeland, Fla.-based retailer announced the launch of a new program that will allow customers to donate any amount desired to the relief efforts, which will then be added to their grocery totals at checkout.
“Hurricane Florence is impacting our Publix communities almost exactly a year after Irma,” Maria Brous, director of media and community relations at Publix, said. “We know the devastation a hurricane can cause and believe it is our privilege and responsibility to do what we can to help those affected by the storm.”
One hundred percent of the funds collected will go to the American Red Cross, and based on customer response will be continued for a yet to be determined time, the company said.
In addition, Publix Super Market Charities made an initial donation of $250,000 to the American Red Cross and United Way to assist with relief efforts in the affected areas.