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Publix’s GreenWise Market opens its doors

Shoppers in Tallahassee, Fla., just got a whole new location to shop for their groceries.

Publix announced that its GreenWise Market has officially opened its doors in the city, which is right neat the Florida State University and Florida A&M University.

“With our new-format GreenWise Market, we will offer today’s natural and specialty customer the new and interesting products they are looking for while setting the stage to provide a uniquely different shopping experience,” Kevin Murphy, Publix's senior vice president of retail operations said. “The customers in this growing market are looking for a brand they trust, and we are confident GreenWise Market will be their specialty, natural and organic store of choice.”

Featured in the store is a beverage bar that serves kombucha, local craft beer, wine, smoothies and locally sourced coffee, and a large mezzanine area to eat in.

In addition, the market will offer consumers a variety of such prepared foods as antibiotic-free meats, organic cheeses, vegan items, handcrafted sandwiches, acai bowls, gourmet pizzas, burritos, bowls and sausage that’s made in-house, the company said.


Local and organic fruits and vegetables, body care, natural vitamins, supplements, bulk items and an expanded line of GreenWise seafood certified by the Marine Stewardship Council is to also be featured within the store.
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