RangeMe is broadening its offerings for suppliers to help them get products ready for retail faster. The ECRM-owned platform is introducing RangeMe Services, which it said would help suppliers ensure their products are optimized for buyer discovery and are ready for the shelf.
RangeMe Services helps suppliers find, evaluate and connect with service providers for such needs as insurance, design, packaging, photography and labeling. RangeMe noted that all of those elements are key components to being RangeMe Verified, a designation that lets buyers know that a supplier has met all necessary standards that make them business-ready.
“In the CPG industry today, speed is king,” said Nicky Jackson, founder and CEO of RangeMe. “If a product isn’t ready to hit the shelf when a retailer needs it, buyers aren’t going to consider that product as a serious contender to add to their product mix.”
The company noted that, while RangeMe Services can help newer brands get their first retail connection, it also can help established brands stay agile.
“Because of RangeMe, suppliers understand the prerequisites, and it cuts down on the back and forth so we can address their insurance needs and satisfy their requirements very quickly,” said Larry Allred of Veracity Insurance Solutions. “You have suppliers at the crossroads of wanting to get into retail, and offering a resource center to these suppliers with a checklist of what they need. And that is just phenomenal. When I get a phone call from a supplier looking to get into Whole Foods or CVS, they all have a common interest to get insurance based on the requirements of retailers.”
Suppliers can learn about providers, watch videos, find other suppliers’ endorsements and request quotes from the RangeMe platform.
“Offering suppliers the opportunity to get retail-ready in a single, seamless environment is good for them, good for retailers and good for the CPG industry as a whole,” Jackson said. “We’re widening the playing field of new products at a time when consumer demand is at an all-time high, and retailers can’t source innovative new products fast enough. RangeMe Services adds that needed jolt of speed to the sourcing process, and the results are being displayed front and center on store shelves across the nation.”