RangeMe partners with Thrive Markets

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RangeMe partners with Thrive Markets

By David Salazar - 09/06/2018
RangeMe, the ECRM-owned online product discovery platform for retailers and suppliers, announced this week a partnership with organic- and non-GMO-focused e-commerce retailer Thrive Market to help find new products to stock for its membership.

"RangeMe is a comprehensive way to see a huge portfolio of products and brands in our categories to ensure we are staying on top of the latest trends and emerging brands in our space,” said Thrive Market senior vice president of merchandising and chief merchant Julie Johnston. “It is a platform that promotes communication between brand and retailer without being disruptive to the merchants. Typically, merchants are inundated with emails from brands asking for distribution, but RangeMe allows us to decide how and when to respond to incoming brand requests."

RangeMe noted that online grocery sales have been steadily growing in recent years, with online sales expected to comprise 20% of total grocery retail by 2025. Thrive Markets is capitalizing on this trend by offering its members organic and non-GMO products across CPG categories, RangeMe said.

“The old playbook of how the CPG industry operates is gone, and we’re rewriting a new one in real time,” RangeMe founder Nicky Jackson said. “For suppliers to see Thrive Market on RangeMe opens up yet another window of opportunity for them to succeed on their CPG journey. Thrive Market is an ideal partner in this new age of retail technology. They are furthering the revolution of how people shop, especially for organic and natural products.”

Organic, in particular,e has been a quickly growing segment of the food industry, RangeMe said, noting that consumers are seeking retailers and tech that can help them find their preferred products more easily.

Among some of RangeMe’s other partners are Target, Rite Aid, CVS Pharmacy, Albertsons, Whole Foods, Ulta Beauty, Sephora, Petco and Whole Foods.

“The technological revolution is in full swing, and we are committed to being the ideal partner for retailers and suppliers alike as the landscape continues to change,” Jackson said.

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