Rite Aid names chief marketing, merchandising officer

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Rite Aid names chief marketing, merchandising officer

By David Salazar - 05/30/2019
Rite Aid has a new executive leading its marketing and merchandising efforts. The company on Thursday named Erik Keptner to the role of chief marketing and merchandising officer, effective June 24. Keptner, who joins the Camp Hill, Pa.-based company from Wakefern Food, will report to Rite Aid COO Bryan Everett.

“Erik is an experienced retail executive who has proven that he can integrate and manage all aspects of an organization’s marketing and merchandising assets to provide great customer experiences, operate efficiently and deliver growth,” said Everett. “We’re excited to welcome Erik to our team as we continue to integrate our marketing and merchandising teams and enhance our omnichannel presence to deliver a seamlessly connected customer experience that drives growth. We will benefit tremendously from his knowledge and expertise as we accelerate these critical efforts.”

At Wakefern, Keptner was senior vice president of marketing, leading the Keasbey, N.J.-based company’s digital commerce and analytics, as well as advertising, corporate merchandising, own brands and digital media. Previously, he spent 20 years with Ahold Delhaize in its Giant Food Stores division. His roles there included executive vice president of marketing and senior vice president of sales, marketing and merchandising. His duties at Giant included enhancing the company’s loyalty program, accelerating digital marketing and e-commerce and evolving store formats and merchandising programs.

Rite Aid senior vice president of category management Bill Renz, who has led the marketing team as the company changes its organizational structure, will continue to play a key role in category management and merchandising, the company said.