Schnucks’ Folds of Honor campaign raises $1.25M

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Schnucks’ Folds of Honor campaign raises $1.25M

By Sandra Levy - 07/16/2019
Schnuck Markets announced that its customers, vendors, and the company donated a total of $1.25 million to the Folds of Honor Foundation, a nonprofit that provides educational scholarships to the spouses and children of veterans who were killed or injured in the line of duty.

Schnucks’ six-week “Round up at the Register” campaign allowed customers to round up their purchase to the nearest dollar to benefit Folds of Honor. The $1.25 million will provide 250 college scholarships for veterans’ family members. The “Round up at the Register” campaign took place from Memorial Day through Independence Day at all Schnucks stores across the five states where the company operates.

“We thank our generous customers, vendor partners, and teammates for their enthusiastic support of such a worthy cause,” Schnucks chairman and CEO, Todd Schnuck said. “We can never do enough to express our gratitude for military veterans and their families, but we are proud that our customers and our company were able to demonstrate that gratitude by increasing this year’s Folds of Honor total by 14% over last year.”

Schnucks customers donated more than $1.1 million during this year’s campaign, while contributions by Schnucks, its teammates, and several of its vendor partners, including Anheuser-Busch, Coca-Cola, Redneck Riviera Whiskey and the St. Louis Cardinals, brought the total to $1.25 million. One hundred percent of the funds will benefit Folds of Honor.

“We were so excited to see that Schnucks’ and its customers came back even stronger in their second year of supporting us,” Folds of Honor founder, Major Dan Rooney said. “We are humbled by the continued support and so grateful that these funds will allow us to continue to support service members and their families who sacrifice so much for all of us.”

Prior to the start of the St. Louis Cardinals game on July 12, Schnucks representatives and Folds of Honor executive vice president Ben Leslie joined a scholarship recipient on the field at Busch Stadium for the check presentation.