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Snapchat, Amazon reportedly developing visual search

Snapchat could potentially make it easier for users to make a purchase from Amazon.

Code buried within the social media channel’s Android app update includes an unreleased “visual search” feature that connects users to Amazon’s product listings, according to TechCrunch.

Codenamed “Eagle,” the service encourages users to “press and hold” the camera feature to identify an object, song, or barcode. The data is then sent to Amazon, Shazam or other partners. Once an object’s data or barcode has been scanned, it is sent to Amazon. Users are then linked to the product on Amazon’s website, according to the report.

The code also prompts users to “share product,” “send product,” or “see all results at Amazon.”

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