Target continues to expand its New York City footprint
Deena M. Amato-McCoy
Target plans to add another small-format store to its Manhattan footprint.
The discounter plans to open a new small-format store near Columbus Circle at the intersection of 61st Street and Broadway. The store, which is expected to open in 2019, will be Target’s 28th location in New York City.
The approximately 34,000 sq. ft. store will feature a food and beverage selection that includes fresh produce, grab-and-go options, snacks and meal solutions; essentials and beauty products; apparel and accessories for men and women, and home décor and essentials. The store will also feature an Order Pickup department that will have more than 95% of online orders ready for pick up within an hour, according to Target.
Target has already signed a lease with AvalonBay Communities for the planned location, which will employ approximately 160 associates, the company said.
“We’re thrilled to continue growing our footprint throughout New York City with small-format stores that provide local families, commuters and visitors with a convenient, one-stop shopping experience,” said Mark Schindele, senior VP, properties, Target. “Located in a premier shopping hub of Manhattan, this store will serve Midtown West and Upper West Side guests, as well as meet the on-the-go needs of Central Park visitors and Columbus Circle shoppers.”
The new store coincides with Target’s plan to open more small-format stores in urban areas, dense suburban neighborhoods and near college campuses – places where a full-size Target store may not fit. These stores also offer a shopping experience and assortment that is tailored to meet the needs of area customers.
Target opened eight small-format stores nationwide in October and plans to open a total of about 30 this year.