Walgreens, Kroger partner on pilot store format
Walgreens and Kroger are working together to pilot an exploratory store format at 13 Walgreens locations near Kroger’s Cincinnati headquarters. The companies said Tuesday the format will combine Kroger’s grocery expertise with Walgreens’ strengths in pharmacy, health and beauty.
"This exciting collaboration aligns with Kroger's vision of serving America through food inspiration and uplift," said Rodney McMullen, Kroger's chairman and CEO. "This concept brings together the best of two great brands to rethink convenience and redefine the way America shops for food."
Kroger and Walgreens will develop and test a format that allows for a one-stop shopping experience in which consumers can encounter products and services from both retailers. Shoppers at the Northern Kentucky stores will be able to order Kroger grocery items online and pick up at the participating Walgreens locations. Additionally, the stores will stock Kroger’s own brand products, including such private-label brands as Simple Truth. The companies said they would conduct the pilot over the next several months, listening to customer feedback.
"This innovative new concept is an opportunity to test and learn, as we determine how we can best work together to further elevate our customer offering," said Stefano Pessina, executive vice chairman and CEO of Walgreens Boots Alliance. "We continue to evolve our offerings to meet the changing needs of our customers and provide a more differentiated shopping experience. We've been implementing new approaches to promotions, product selection and other areas to deliver greater value in our stores."
"This exciting collaboration aligns with Kroger's vision of serving America through food inspiration and uplift," said Rodney McMullen, Kroger's chairman and CEO. "This concept brings together the best of two great brands to rethink convenience and redefine the way America shops for food."
Kroger and Walgreens will develop and test a format that allows for a one-stop shopping experience in which consumers can encounter products and services from both retailers. Shoppers at the Northern Kentucky stores will be able to order Kroger grocery items online and pick up at the participating Walgreens locations. Additionally, the stores will stock Kroger’s own brand products, including such private-label brands as Simple Truth. The companies said they would conduct the pilot over the next several months, listening to customer feedback.
"This innovative new concept is an opportunity to test and learn, as we determine how we can best work together to further elevate our customer offering," said Stefano Pessina, executive vice chairman and CEO of Walgreens Boots Alliance. "We continue to evolve our offerings to meet the changing needs of our customers and provide a more differentiated shopping experience. We've been implementing new approaches to promotions, product selection and other areas to deliver greater value in our stores."