Walmart reportedly expanding its smart retail efforts

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Walmart reportedly expanding its smart retail efforts

06/08/2018
A new partnership could give Walmart’s digital operations in China a huge boost.

The discount giant is partnering with China’s Internet services provider Tencent Holdings. The collaboration will help the retailer expand digitally in China, while giving Tencent’s services, such as mobile payments and mini-programs, exposure to more users, according to TechNode.

With a focus on expanding its smart retail efforts, the retailer will use Tencent’s solutions to improve digital customer experiences. These include supporting precision marketing, payment services, and more efficient internal and external communications through WeChat Enterprise. Efforts also could build a stronger membership system for Walmart’s high-end store Sam’s Club, the report said.

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