Weis Markets expands click and collect to 81 stores

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Weis Markets expands click and collect to 81 stores

By Michael Johnsen - 03/21/2018
Weis Markets on Thursday announced it is introducing Weis 2 Go online ordering with curb-side pick-up in 25 additional stores over the next six weeks. Once the click and collect rollout is complete, online ordering with curbside pick-up will be available in 81 Weis Markets stores.

“We have expanded and upgraded our Weis 2 Go online ordering service, which now offers a more seamless shopping experience through mobile ordering on the Weis app and online at weismarkets.com,” Kurt Schertle, COO Weis Markets, said. “We’ve also enhanced our online ordering system, which includes a four-hour turnaround on orders and the same savings and rewards as the in-store shopping experience. We’re proud that our Weis 2 Go online ordering system now offers more choices and improved convenience.”

Already, 23% of U.S. shoppers bought groceries online in 2016, an increase of 20% versus just two years prior — and adoption has only accelerated since then, Nielsen reported. At this rate of growth, Nielsen and the Food Marketing Institute estimate that Americans’ total online grocery spending will reach $100 billion between 2021 and 2023.

And while much of that online spend is for home delivery — 69% of households say that is their preferred option — click and collect is gaining appeal. One-third of shoppers surveyed by Nielsen and FMI identified click and collect services as thier preferred way to shop for groceries, and millennials over-index in this choice.

Today, four out of 10 online shoppers in the United States are using click and collect, according to Nielsen Homescan data. On average, they make a pickup trip every six months (this low frequency makes sense, given that it’s a newer option) and spend $58 per trip. Click and collect attracts a broader shopper base than online shopping in general, and it skews highest among middle-income families and consumers aged 18-44.

Weis 2 Go Online Shopping allows customers to order online and pay through a secure PayPal system or at the store with curbside checkout. Each order is handpicked by trained personal shoppers and then carefully stored until pick up. Customers can use their Weis Preferred Shopper cards to save on their orders and earn rewards on gas and private brand products. They can also browse the weekly online circular and add sale items to their carts. Paper and digital coupons are also accepted.