One of the takeaways from the ups and downs of this past year is that caring for one’s mind and body needs to be a priority. The pandemic has, in a strange way, given previously time-pressed consumers permission to practice self-love and self-care. Women have been most sensitive to this messaging, and many have taken to re-examining their current product choices while being open to the idea of adding new ones into the mix.
Immune health, brain support, aging, pregnancy, stress, nutrition and vaginal health are among the areas women said they most want to focus on. Beauty from within is another emerging trend as women look for protection against stress and free radicals through such antioxidants as resveratrol, curcumin, turmeric and vitamins C and E. Given this, the number of nutritional products featuring skin health benefits is on the rise as more consumers realize diet and lifestyle combined with nutritional supplements offer them the possibility of a stronger outcome.