Edgewell Private Brands Group
Located in Cedar Knolls, N.J., Edgewell Private Brands Group is best known for its portfolio of wet shaving products.
Its focus on delivering world-class quality, innovation and product performance that delivers against shoppers’ increased expectations, plays a defining role in helping the company differentiate itself from the competition.
With roots dating back to 1875, Edgewell Private Brands Group has a long history as a pioneer in the wet shaving category. As part of the Edgewell Personal Care business, the company’s commitment to quality and innovation has never been stronger as it continues to expand its portfolio of products.
Tom Parker, senior channel manager, said being flexible and responsive to retailer and consumer requirements, having access to the quality standards and manufacturing processes of a branded CPG company, investing in technology, and offering custom product portfolios, as well as having their pulse on category insights, have helped the company become the top supplier of private-label shaving products in the United States.
“We work closely with our retail partners to bring innovative, high-quality shave assortments that drive shopper loyalty and trust,” Parker said. “Whether helping to create an efficient national brand equivalent portfolio or a more differentiated approach to a winning private brand program, we are able to meet every consumer need.”
To help retailers deliver consumer value in the months and years ahead, Parker said the company will continue to expand its private brand razors through quality enhancements and product innovation.