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01/11/2023

Rite Aid joins Kubra retail cash payments network

With Kubra’s retail cash payments network, Rite Aid customers can receive their personalized and reusable barcode on their printed bill or download the barcode to their mobile phones.
Sandra Levy
Senior Editor
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Rite Aid is joining Kubra’s retail cash payments network, which provides a "secure, convenient and accessible way for cash preference, unbanked and underbanked customers to pay their bills," according to the company. 

“Our goal is to bring the most convenient and accessible bill payment option to cash-preferred customers that we can,” said Rick Watkin, president and CEO of Kubra. “Adding Rite Aid to our payment network brings us another step closer to achieving this goal.”

[Read more: Rite Aid’s Q3 shows growth in Elixir, headwinds in pharmacy margin]

Rite Aid is the 19th retailer to join Kubra’s retail cash payments network, adding 2,257 new retail locations in 17 states across the country. This raises the total number across the United States to more than 72,000 retail locations, the company said. 

Kubra launched its RCP Network as part of its EZ-Pay payment solution in 2014 when it began a partnership with InComm Payments, a  payments technology company whose VanillaDirect platform enables consumers to fund accounts and make real-time payments with cash at retail. For the past eight years, Kubra has focused on digitizing cash payments as they’ve witnessed payment options become more essential to customer satisfaction. The EZ-Pay RCP network provides a secure, convenient and accessible way for cash preference, unbanked and underbanked customers to pay their bills, the company said.

The company explained the solution, noting that customers receive their personalized and reusable barcode on their printed bill, or they can download the barcode to their mobile phone from their biller’s website. Printed barcodes are accompanied by a list of retailers in that consumer’s neighborhood where they can make their cash payment.

[Read more: Rite Aid names Elizabeth “Busy” Burr interim CEO]

When creating the barcode digitally, customers can use Kubra’s dynamic map tool to choose their ideal retail location. The unique barcode contains all the information required to validate a cash payment. Once a cash payment is made at any of the retail store locations in the network, it will be authenticated and authorized in real time. Customers have the option to receive text and email confirmations when their payment is successful.

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