Rite Aid is partnering with digital promotions, media and analytics company Quotient to expand its digital media capabilities and connect brands with its shoppers. The retailer will be launching Rite Aid Performance Media, which it said would enable brands to execute targeted digital media campaigns to its shoppers, driving in store and online conversion.
Rite Aid said it would use Quotient’s Retailer iQ digital coupon platform to offer incremental savings and rewards directly to shoppers. The companies will begin adding brands to Rite Aid Performance Media, with the first campaigns going live in October. The exclusive platform will offer brands the ability to reach customers across Rite Aid’s digital properties, social media platforms, offsite programmatic display and digital out-of-home channels, offering closed-loop measurement and transparent performance across campaigns, Rite Aid said.
“This partnership enables Rite Aid and its brand partners to connect with our shared consumers via highly curated content, delivered through the right channels of communication at the right moments,” said Erik Keptner, chief marketing and merchandising officer at Rite Aid. “We know that our customers are hungry for relevant and personalized content. This partnership with Quotient is a win-win-win for our customers, our brand partners and Rite Aid.”
The partnership also will offer shoppers relevant and personalized content along their digital shopping journey, which Rite Aid said is expected to be a driver of incremental sales while also generating a new alternative revenue stream.
“We are incredibly excited to partner with Rite Aid as the company builds upon its digital offering to add further value to both brands and consumers,” said Steven Boal, Quotient CEO and founder. “Delivering consumer value is at the core of Quotient’s mission, and we are pleased to increase this by using our best-in-class technology to deliver targeted content and savings at one of the nation’s most prominent drugstore chains – and at a time when it is more important than ever.”