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02/28/2022

Rite Aid launches revamped customer loyalty program

Rite Aid Rewards, which will replace wellness+ Rewards, gives customers the opportunity to earn points through daily purchases, prescription pickups, personalized challenges and special members-only promotions.

Rite Aid wants to make shopping and fulfilling prescriptions at its locations more rewarding.  

To do just that, the retailer is launching a customer loyalty program — Rite Aid Rewards — that gives customers the opportunity to engage and save when shopping in stores.

Members of the loyalty program can earn points through daily purchases, prescription pickups, personalized challenges and special members-only promotions, the company said.

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Customers also will be able to track and convert points into Rite Aid Rewards BonusCash through each member’s digital account on RiteAid.com or on the Rite Aid app.

“The Rite Aid Rewards program reflects our customers’ desire for a simpler program with more ways to earn and save,” Erik Keptner, Rite Aid’s chief marketing and merchandising officer said. “We moved from a tiered program to a points-based program that allows more customers to earn rewards. And as a digital first program, customer preferences will guide personalized offers and challenges, providing them with engaging experiences online or in the app.”

[Read More: Rite Aid to close 63 stores]

For every $1 spent, members also will be able to earn 10 points, and with as few as 1,000 points, rewards members can convert their points into $2 Rite Aid Rewards BonusCash for redemption at checkout, the retailer said.

“What makes Rite Aid Rewards unique is the addition of personalized challenges that offer opportunities to earn even more points when they achieve purchase thresholds on products they love,” Keptner said. 

Rite Aid Rewards, which will replace wellness+ Rewards, will continue some of the former loyalty program’s features, including members-only pricing and instant BonusCash promotions for eligible products and participating seniors, will be able to earn five times the points on the first Wednesday of every month.

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Currently, wellness+ members will automatically be reenrolled in Rite Aid Rewards, and current point balances were zeroed out with the termination of the program on Feb. 26, the company said.

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