Rite Aid has named Jeanniey Walden as senior vice president and chief marketing officer, making permanent a former interim role the seasoned marketing executive has held since March 2023. Walden will continue to play a critical role in the company’s growth strategy to help create meaningful customer, client and member experiences for millions of Americans. In her new positionn she also will oversee the expansion of Rite Aid’s ice cream brand, Thrifty.
“As we continue to accelerate our performance through bold strategy, focused execution and experienced leadership, we are pleased to permanently welcome Jeanniey to the Rite Aid team,” said Busy Burr, interim CEO at Rite Aid. “As an accomplished marketeer with a customer centric approach, Jeanniey will lead the charge to strengthen and enhance the ways we conveniently meet our customers’ changing needs, helping us further our mission to provide whole health for life.”
[Read more: Rite Aid posts Q1 results]
Walden will continue to serve as a member of the company’s executive leadership team, reporting to Burr. Prior to joining Rite Aid, she served as chief innovation & marketing officer of DailyPay, where she worked closely with large grocery and retail brands such as Target, Dollar Tree and Kroger, overseeing strategies focused on improving the omnichannel customer journey. Her expertise runs deep in building customer-driven solutions and enterprise transformation with previous leadership roles at Barnes & Noble, Mercer, Ogilvy and JCPenney.
“I’m incredibly excited to join Rite Aid in a permanent capacity to continue innovating our customer-first culture and our approach to customer engagement and loyalty,” said Walden.” As the neighborhood health and wellness destination, we’re proud to meet all of our customers’ needs—whether they are picking-up a prescription, stocking-up on essentials for the whole family or treating themselves to our iconic Thrifty ice cream. Our commitment to improving health outcomes and helping our communities thrive remains paramount.”
[Read more: Rite Aid posts Q4, full-year results]