Safeway, a banner operated by Albertsons Companies, has partnered with avid philanthropist and top digital creator MrBeast, AKA Jimmy Donaldson, on the latest challenge to hit the popular YouTube channel.
Available to watch now, the “Survive in a Grocery Store” video shows MrBeast challenging a contestant to see how many days he can live inside a Safeway grocery store. Every day the man remains in the store, he wins $10,000 but there’s a catch. He must choose $10,000 worth of products to donate to local charities each day as well.
“Safeway has a longstanding history of giving back to the community, so when we learned of this incredibly fun and unique opportunity to partner with MrBeast and help our neighbors in need, we were thrilled,” said Jennifer Saenz, executive vice president and chief merchandising officer at Albertsons. “Our collaboration with MrBeast furthers our mission to break the cycle of hunger as part of our Recipe for Change environmental, social and governance framework. We’re also introducing MrBeast’s fanbase to the extensive assortment of popular products they can find in their local Safeway store, including Feastables candy and cookies.”
MrBeast and brand sponsors donated more than $450,000 worth of groceries, electronics, paper goods to local nonprofit organizations including Feeding America, You Need Help Outreach Ministries, Kinston Teens, Hope Restorations, The Salvation Army Greenville, Boys & Girls Club of Wayne County and Beast Philanthropy.