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Sam’s Club follows up Super Bowl ad with membership deal

Following its big game ad, the warehouse club retailer is offering new members an $8 membership redeemable in stores from Feb. 14 to 17.

Sam’s Club made its big game debut with a Super Bowl ad, and the retailer is planning on riding that high with a brand new promotion for new customers.

Recently, the Bentonville, Ark.-based retailer shared that it will be offering new members an $8 membership deal that will only be redeemable in the club from Feb. 14 to 17.

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Based on where the football was placed at the two-minute warning in the fourth quarter of the game, which was just before Sam’s Club’s ad aired, this limited-time deal gives potential new members a $37 savings, the company said.

“We work hard to win our members loyalty every day with the strategy to treat them like VIPs, which you see reflected in our game day ad,” Ciara Anfield, chief member officer at Sam’s Club said. “Our participation in this year’s game is giving us an opportunity to celebrate one of the many perks of being a Sam’s Club member while opening the door to invite others to be part of the club with a membership offer that’s hard to pass up.”

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The warehouse club retailer’s big game spot featured actor and comedian Kevin Hart showcasing how using the scan and go app made him feel like a VIP when shopping in-store.  

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