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Sam’s Club working to drive app engagement


Sam’s Club is reaching beyond traditional channels to boost installs of its consumer app.

The warehouse club retailer, a subsidiary of Walmart, is working with Rakuten Advertising and mobile technology company Button to seamlessly route customers from mobile sites to the Sam's Club app. Leveraging Button’s Reach deep-linking and app-tracking solution, Sam’s Club is attempting to move beyond the two dominant channels of Facebook and Google to reach out to potential app users. Once partnered with Button and Rakuten Advertising, no further integration is required.  

As a result, the retailer seeks to enhance the user experience by seamlessly routing consumers, as well as extend the brand experience for loyal shoppers, increase the usage of its app, and boost conversion rates from in-app shopping sessions.

“Reach has created a major opportunity to utilize the affiliate channel to drive installs,” said Rick Ton, Senior Director, Marketing, Sam’s Club. “By working with Button and Rakuten Advertising through Reach, affiliate marketing has become a major engine that fuels Sam’s Club’s key mobile initiatives, more than we ever thought it could before.”

“Together, Rakuten Advertising and Button are creating value for our clients by giving them a way to engage with their users in the mobile affiliate space,” said Jeff Wender, chief revenue officer at Rakuten Advertising. “By partnering with Button to create new ways for brands to engage consumers, we’re also helping marketers to deliver on the experience and value that consumers seek.” 

This story originally appeared on Chain Store Age

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