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05/26/2022

Schnucks kicks off register campaign supporting Folds of Honor

Since 2018, the Schnucks campaign has raised $4.2 million and funded 820 scholarships.
Sandra Levy
Senior Editor
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For the fifth consecutive year, Schnuck Markets is supporting the Folds of Honor Foundation through a roundup at the register campaign, taking place at all 112 of its stores throughout the Midwest.

Folds of Honor is a nonprofit organization that honors the sacrifices of fallen and disabled military veterans by providing educational scholarships to their spouses and children. Last year’s efforts raised $1 million, which funded 200 scholarships.

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Through July 4, Schnucks customers will be able to contribute to Folds of Honor at checkout simply by rounding up their purchases to the nearest dollar. Those customers who use self-checkouts and wish to give may choose a $1, $3 or $5 scan and give option. Schnucks Rewards members also have the opportunity to donate their rewards points to Folds of Honor as part of the Donate Your Rewards program. One-hundred percent of all donations will benefit Folds of Honor, the company said. 

“With just a few cents, our customers can join us on our mission to 'Nourish People’s Lives’ by helping to provide scholarships to the families of service members who were injured in the line of duty or paid the ultimate sacrifice for our country,” said Schnucks chairman and CEO Todd Schnuck. “Through the generosity of our shoppers and support of our teammates and vendor partners, we have raised $4.2 million and funded 820 scholarships for Folds of Honor since 2018.” 

Folds of Honor was established 16 years ago after Maj. Dan Rooney, a U.S. Air Force fighter pilot, saw the grieving family of a fallen U.S. Army Cpl. meeting their loved one’s flag-draped coffin on an airport tarmac. The organization has awarded more than 35,000 scholarships to military spouses and children since 2007.

[Read more: Schnucks' latest campaign to support Urban League of Metropolitan St. Louis]

Special events during this year’s Schnucks Folds of Honor Campaign include:

  • Clydesdale Appearances: In partnership with Anheuser-Busch, Schnucks will host Budweiser Clydesdale appearances at up to 10 St. Louis-area stores throughout the campaign; 
  • Grant’s Farm: Schnucks will sponsor special Folds of Honor nights at Grant’s Farm on June 17 and 18, featuring specialty food and beer pairings, live music, and extended farm hours while celebrating Gold Star families and honoring those who have fallen or been disabled while serving in the U.S Armed Forces;
  • Folds of Honor Golf Tournament: Join the local St. Louis Folds of Honor chapter as they host the ​​Suntrup Automotive Group Folds of Honor Golf Tournament on June 27 at Whitmoor Country Club; and
  • Check Presentation and St. Louis Cardinals Pre-Game Event: As in past years, Schnucks will present the total 2022 campaign donation to Folds of Honor at the St. Louis Cardinals’ game at Busch Stadium on July 15. Folds of Honor representatives and local Folds of Honor Gold Star families will join Schnucks representatives on field before the game. A Folds of Honor scholarship recipient will throw out the first pitch. In addition, Schnucks will host a customer appreciation pregame event by the north entrance of Ballpark Village.
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