Schnucks, Upside unveil co-branded mobile app
Schnuck Market and Upside are launching a co-branded mobile app, aimed at creating additional savings for members of the Shnucks Rewards program.
This new app will enhance the experience for Schnucks Rewards members and also provide them with opportunities to connect with other local retailers who also are part of Upside’s digital marketplace. The app pilot will be available in seven Evansville, Ind.-area stores.
Schnucks shared that it is always looking for opportunities to provide its Schnucks Rewards members with unique programs and opportunities to save. "Our collaboration with Upside and the launch of this co-branded app pilot in Evansville showcase our commitment to delivering value and supporting the community, said Bob Hardester, Schnucks senior vice president/chief information officer and chief supply chain officer.
[Read more: Schnucks brings Instacart’s Caper Carts to select stores]
Schnucks Rewards members will receive prompts to download the Upside app either via email or a QR code.
Once registered, customers will gain access to the complete range of Upside offers within the Schnucks app, including participating fuel and restaurant retailers.
After successfully redeeming offers, users cash out their Schnucks Rewards dollars, which are directly deposited into their Schnucks Rewards account.
Upside and retailer loyalty programs serve complementary purposes, and in fact they're best together. Our data proves Upside's effectiveness in attracting new loyalty sign-ups in a cost-efficient manner. With Schnucks, we're taking it a step further with our new co-branded app, a tool we're confident will play a pivotal role in helping the company achieve its loyalty program goals." said Tyler Renaghan, Upside’s vice president of grocery.
[Read more: Schnucks brings Instacart’s Caper Carts to select stores]
Since their partnership began in October 2021, Upside and Schnucks have jointly generated more than $90 million in sales, resulting in over $20 million in incremental (net-new) profit, translating to a 43% return on investment, the company said.