Selfcare Roadmap Insights: Diabetes

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Selfcare Roadmap Insights: Diabetes

By David Salazar - 10/28/2019

In an effort to help retailers better approach the growing self-care movement when configuring the in-store experience, GMDC |Retail Tomorrow has unveiled the Selfcare Roadmap tool. Developed in partnership with Hamacher Resource Group, the tool identifies opportunities, revealing how next practices can reshape the brick-and-mortar shopping experience, inspire new merchandising and service models, and provide impact across all aisles.

Available to GMDC|Retail Tomorrow members, the interactive tool demonstrates how to optimize the health, beauty, personal care and wellness experience, and drive new ways of profitability by offering more than 140 insights and infographics that can be sorted by category or self-care occasion. Insights include the contents of shoppers’ baskets versus what’s on their lists, as well as geographic breakdown of purchases for various categories and needs. This month, DSN is previewing insights around diabetes management taken directly from the Selfcare Roadmap tool.