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Simbe expands partnership with Wakefern Food

Two of Wakefern’s largest owner groups, ShopRite Supermarkets and Inserra Supermarkets are bringing Simbe’s tech, Tally, to all of their stores.
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As top retailers deepen technology investments to enhance business performance, Simbe shared that it is expanding its work with Wakefern Food, the largest retailer-owned supermarket cooperative in the United States.

The latest cooperative organizations to add Simbe’s technology to stores include Wakefern Member Inserra Supermarkets, which owns and operates 23 ShopRite stores and Shop-Rite Supermarkets, a wholly-owned subsidiary of Wakefern that operates 37 ShopRite stores in New York and New Jersey. Both are implementing Tally’s AI-powered solution. 

The advanced autonomous item-scanning robot, Tally looks for out-of-stock and misplaced items and helps retail teams focus more on customers and the customer experience. 

[Read more: Most retailers lose at least 5% operating margin to in-store inefficiencies, study finds]

After a successful, four-month pilot using Tally for inventory tracking, Shop-Rite Supermarkets dramatically improved inventory operations by reducing low and out-of-stocks and is now bringing Tally to all its stores. The proof of value follows earlier pilots and expansions, the company said.

“Because Tally alerts us each time there is a low-stock item or misplaced product on shelves, our retail teams are able to better focus on customers and the guest experience,” said Michael Schoendorf, vice president of operations at SRS.

Inserra Supermarkets also recently expanded Simbe’s technology to all its ShopRite locations. One of the first Wakefern members to implement Tally in-store, Inserra has steadily grown its fleet and enhanced store inventory operations.

“Our team loves that Tally allows them to be more effective and focus more directly on caring for our customers. We have thousands of products across our aisles, and Tally helps us make sure we are staying in stock on the items our customers want,” said Jim Dorey, president and chief operating officer of Inserra Supermarkets.

[Read more: Simbe partners with Plexus to scale manufacturing, meet global retail demand]

By working with Simbe, retailers gain insights into inventory and operations, driving excellence, accuracy and optimization across all channels. Simbe operates on three continents globally and powers the largest retail banners in the United States, supplying automated shelf intelligence to retailers like BJ’s Wholesale Club, Schnuck Markets and other Wakefern members. To date, nearly 70 ShopRite stores have implemented Tally.

Simbe noted that its commitment to its strategic partnership with Wakefern also has fueled the hiring of Ben Saldinger, senior director of sales, who will apply his previous experience working at a Wakefern vendor to serve as a dedicated advocate for Wakefern owner groups.

“Wakefern’s success is a testament to their dedication to excellence and forward-thinking innovation, using data and capabilities that only Simbe provides to power best-in-class experiences for store teams and shoppers,” said Brad Bogolea, co-founder and CEO of Simbe. “Once retailers know what’s happening inside of stores, they can optimize those locations in ways that fundamentally change their operating model and cost structure. We’re thrilled to continue growing our team and partnership with Wakefern, an exciting milestone on our journey to improve visibility across the retail ecosystem.” 

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