SLIDESHOW: Beiersdorf launches Nivea Men Creme

Nivea on Thursday held an event at Manhattan’s Apotheke Cocktail Bar for the launch of the company’s new Nivea Men Creme. The three-in-one creme for face, hands and body is set to hit shelves in March and comes in three different sized tins, two of which meet the size restrictions for liquids in a carry-on bag.

The launch event featured shaves and handshake maintenance from New York-based Truman’s Gentleman’s Groomers, as well as custom cocktails and a presentation from Beiersdorf about the creme.