ATLANTA — Topganic, a New York-based provider of natural hair care products, was the winner of this year’s Drug Store News Best New Product award for its Brazil Nut Oil Intensive Hair Mask with Keratin.
The award was presented during ECRM’s 2015 Hair & Ethnic event, held June 16 to 18 in Atlanta, and was specifically for products in those categories. Unilever took the finalist slot for its Just for Me prewash softening detangler.
The two products were selected from among eight entries, which were displayed in the ECRM hospitality area throughout the event. Buyers cast their votes based on product innovation and packaging.
Topganic’s hair care line combines natural oils, extracts and minerals from the Dead Sea to provide a natural approach to protect and nourish hair. Its shampoos, conditioners, masks and other products work to prevent further damage from chemicals, heat styling and pollution, according to the company. Accepting the award for Topganic was Elizabeth DeMaria, EVP.
Unilever’s Just For Me! hair care products are specifically formulated for the needs of children aged 5 to 14 years old. They were developed to clean and moisturize hair, reduce breakages and ease tangles. Frank Carlesimo, consumer brand planning manager – hair care category, accepted the Finalist award for Unilever.
“We congratulate Topganic and Unilever on their well-deserved awards at this year’s event,” stated Lisa Carrillo, SVP of HBC for ECRM. “We’re proud to work with Drug Store News to showcase these companies’ achievements.”