Southeastern Grocers is continuing its partnership with the American Red Heart Association and its fight against heart disease and stroke.
The Jacksonville, Fla.-based retailer is supporting the organization’s Life Is Why We Give campaign, which is a fundraising initiative that looks to protect the health of individuals and communities, especially given those with an increased risk due to the impact of COVID-19.
“The health of our associates, customers and communities is at the heart of our business, especially as the country continues to adapt in the face of the evolving pandemic. We are proud to stand with the American Heart Association to encourage our neighbors to educate themselves and make their health and wellbeing a priority,” Elizabeth Thompson, EVP and Chief People Officer of Southeastern Grocers, said. “Our customers can support heart and brain health by rounding up their grocery bills at checkout and together, we will continue the fight against heart disease and stroke to cultivate stronger and healthier communities.”
Until Aug. 25, the retailer’s banners — Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie — will give shoppers the opportunity to round up their purchases to the nearest dollar or make a contact-free donation of their choice at the register.
Funds raised through the three-week program will help save and improve lives through research for new treatments, programs and services for survivors and their families, as well as help more people lower their risk of heart disease and stroke, the company said.
“We are so excited for the continued support of Southeastern Grocers and the incredible generosity of their guests and team members who have contributed more than $650,000 for the Life is Why We Give campaign since 2019,” Amber Wilson, executive director of American Heart Association — First Coast, said. “This campaign allows the American Heart Association to discover breakthroughs and to raise funds for research, education and prevention programs to create a world of longer and healthier lives.”