Southeastern Grocers highlights Hispanic Heritage Month initiatives

a person standing in front of a store filled with lots of fruit

Hispanic Heritage Month is in full swing, and Southeastern Grocers is looking to observe the festivities with several initiatives.

For starters, the retailer announced that its Fresco y Más banner, a Hispanic grocery store, is expanding its footprint by opening two new locations in November located in Florida’s Deltona and Tampa neighborhoods.

Featured in the two new locations are a full-service Latin butcher shop with an expanded selection of custom meats, as well as a bakery.

[Read More: CVS Caremark launches new efforts to tackle health disparities]

“At Southeastern Grocers, we are committed to engaging, cultivating and enriching the lives of individuals and families in our community through the celebration of diverse cultures,” Anthony Hucker, President and CEO of Southeastern Grocers, said. “Over the past five years, we have had the wonderful opportunity to introduce fresh, authentic Hispanic flavors into new communities and we are thrilled to continue our Fresco y Más expansion in the state of Florida, while celebrating Hispanic Heritage Month both inside and outside of our stores.”

In addition, the Jacksonville, Fla.-based retailer will be hosting its first Hispanic Heritage Cooking Competition for a Cause on Oct. 15.

The cooking competition, airing on Facebook live, will feature four nonprofit organizations that will compete for a prize of $5,000 to help further their work in local communities.

[Read More: Kroger, Instacart partner on convenience item delivery service]

Lastly, through Oct. 15, the retailer will observe Hispanic Heritage Month with its associates with planned celebrations in which employees will be able to participate in virtual cooking lessons, as well as join executive leaders for an afternoon that will share insights on Hispanic shopping trends.