Southeastern Grocers, Kruger Products partner on community donation program

Southeastern Grocers is looking to raise funds for the over-looked need of tissue product donations to food banks across the communities it serves.

The Jacksonville, Fla.-based retailer, also parent to Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie, is partnering with Kruger Products on the new Soft Tissue for a Big Issue program.

“We are thrilled to team up with Kruger Products and the local community to help alleviate the need for this everyday essential item,” Dewayne Rabon, SVP, Merchandising-Center Store for Southeastern Grocers, said. “While we heavily focus on fighting hunger in our local communities we are also reminded that those in need of nourishment are often in need of basic hygiene items that are rarely donated. This donation program gives us all the opportunity to shed light on that big issue while filling a void in our food banks.”

From now until Nov. 5, shoppers at Bi-Lo and North Florida Winn-Dixie locations can make donations at their local stores to support the campaign by rounding up at the store register or donating White Cloud products directly to the donation bins in stores.

“At Kruger, we are deeply committed to environmental sustainability and giving back to local communities,” Craig Baranyk, Vice President Sales, Consumer Business USA at Kruger Products, said. “It’s an honor to roll out this program with Southeastern Grocers, and we are confident the strength and soft hearts of this community will help us provide strong, soft bath tissue to comfort and support many households in need.”

Funds raised and products donated will directly benefit the one in three low-income American families who struggle to afford basic non-food household goods, the company said.