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SpartanNash appoints VP of strategy, business development

Peter ​​​​​​​Anjorin brings extensive experience in strategy, innovation and operations across corporate strategy, marketing and merchandising.
peter anjorin
Peter Anjorin

SpartanNash is welcoming a new executive. Peter Anjorin is joining the company as vice president of strategy and business development. He will be responsible for driving strategic plans for the company, reporting to the executive vice president and chief strategy officer at SpartanNash, Masiar Tayebi.

In this new position, Anjorin will play a key role in driving growth initiatives for SpartanNash, including strategic partnerships, innovation opportunities and mergers and acquisitions.

[Read more: SpartanNash appoints chief merchandising officer]

“As we accelerate our growth, Peter will play an instrumental role in generating customer-centric innovations in support of our mission to deliver the ingredients for a better life,” Tayebi said. “Peter’s almost 20 years of strategy, innovation and operations experience are a perfect fit with our strategic priorities to create shareholder value.”

Anjorin comes to SpartanNash from Whirlpool, where he spent 13 years in roles across corporate strategy, marketing and merchandising. Most recently, he served as head of product strategy for the North American refrigeration business, where he led cross-functional teams in identifying and translating consumer insights into winning innovations.

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Anjorin earned a master’s degree in business administration from Western Michigan University and a bachelor’s degree in mechanical engineering from Calvin University. He enjoys community volunteering and lives in Michigan with his family.

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