SpartanNash promotes from within for chief marketing officer role

Amy McClellan has been promoted to senior vice president and chief marketing officer, effective immediately.
Sandra Levy
Senior Editor
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Amy McClellan
Amy McClellan

SpartanNash has promoted Amy McClellan to senior vice president and chief marketing officer, effective immediately.

McClellan will lead the marketing function and report to SpartanNash president and CEO Tony Sarsam.

Promoting from within is a key component of our People First culture, said Sarsam. “Amy has brought invaluable expertise and leadership to SpartanNash, and this role is a natural progression in her career path. We look forward to implementing her creative, data-driven strategies for enhancing our retail branding, expanding our e-commerce business, and growing our total market share among primary and secondary shoppers.

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McClellan joined SpartanNash in 2019 when the company acquired Martin's Super Markets. Her passion for the grocery industry was sparked in high school when she was hired as a part-time cashier, the company said.

During her 20 years with Martin's, McClellan held various roles with increasing responsibility, including communications specialist, market research supervisor, loyalty and marketing programs manager, director of marketing, vice president of sales and marketing, and senior vice president of retail operations and merchandising.

McClellan played a critical role in the SpartanNash acquisition of Martin's, leading to her appointment as division vice president, Retail for SpartanNash. In March 2021, McClellan was promoted to vice president, Fresh Merchandising, overseeing the fresh product categories across 145 company-owned stores and 2,100 independent retail customers.

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McClellan earned her undergraduate degree in business marketing and advertising as well as her Master of Business Administration from Indiana University. In addition, she completed an executive certification program in strategic marketing management at the University of Chicago.