DSN Industry Issues Summit 2018: Bridging the gap

The need to bridge the gap between the pharmacy counter and the rest of the retail operation is generating more discussion across the industry at a time of changing consumer attitudes and growing competition from a wider range of retailers — both brick-and-mortar and virtual. Industry leaders said that achieving success requires collaboration across the health ecosystem; improved consumer insights; effective technology and analytics; and a true understanding of the importance of educating consumers. They made these points during a panel at the recent DSN Industry Issues Summit in New York City, which focused on the best ways to make progress.