Stop & Shop revamps e-commerce platform, loyalty program

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Stop & Shop revamps e-commerce platform, loyalty program

By Dan Berthiaume - 08/13/2020

Stop & Shop is enhancing its digital shopping experience with a new e-commerce platform and upgraded loyalty program.

The regional Northeast grocery chain, a subsidiary of Ahold Delhaize USA, is allowing customers who previously used its Peapod online delivery service to place their delivery orders directly on the Stop & Shop site or app. For shoppers who have used Peapod previously, the switch will be seamless as their account information, orders and history will automatically transition over to the new pickup and delivery platform when logging into their Stop & Shop online account. New customers can create an account and begin shopping immediately.

In addition, the new site allows shoppers to build their shopping list, shop directly from the weekly digital circular and relevant in-app and on-site promotions, complete their grocery order online and choose to either pickup their groceries at their local store or have them delivered to their doorstep. These e-commerce enhancements come on the heels of Stop & Shop’s recent increase of its omnichannel capacity with the planned addition of three new warerooms and 50 more pickup locations this year.

“Stop & Shop prides itself on making things easier for our shoppers, and this new digital experience does just that,” said Gordon Reid, president of Stop & Shop. “It’s centered around one seamless website and mobile app that will provide our customers several ways to shop the wide assortment and everyday savings they count on with Stop & Shop.”

In addition to the new website and mobile app, Stop & Shop is also introducing a new loyalty program called Stop & Shop Go Rewards. Fully integrated into the Stop & Shop e-commerce website and mobile app, this digital loyalty program allows shoppers to earn one Go point for every dollar spent in-store or online. 

While previously only gas rewards were available, customers now have the flexibility to convert their Go points into several rewards, including money off their next grocery order, gas savings at Stop & Shop fuel stations and participating Shell locations, or donating their Go points cash equivalent to their local food bank.

“Go Rewards delivers personalized digital offers and exciting new ways for our customers to save – and to use their points,” said Rachel Stephens, VP of digital loyalty at Stop & Shop. “Savings at Stop & Shop add up quickly, and we hope this revamped program will help our customers to see the tremendous value we offer both in-store and online.”

Stop & Shop Supermarket operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey.

This story originally appeared on Chain Store Age

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