Summer’s Eve intros Active wash, wipes

David Salazar
Managing Editor
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The latest launch from Summer’s Eve — a Prestige Consumer Healthcare brand — is aiming to help active consumers stay fresh. The Summer’s Eve Active line, which recently launched nationwide, uses eucalyptus and mint essential oils to deliver a boost of freshness after a workout, as the company noted that the external vaginal area has a high concentration of sweat glands. 

The Active line includes cleansing cloths and a cleansing wash that are infused with the company’s Acti-Cool technology and are designed to remove odor and sweat while helping consumers feel refreshed. The Summer’s Eve Active Cleansing Wash features a gentle formula designed to be used during a post-workout shower, and the Active Cleansing Cloths are individually wrapped to be used easily on the go. Both products are free of dyes, alcohol and parabens, and have been pH-balanced. The wash has a suggested retail price of $4.49 and the cloths have a suggested retail price of $2.49 for a box of 14 individually wrapped cloths. 

The Summer’s Eve Active line has rolled out to retailers nationwide.