Smaller, mid-sized brands have loyal consumers and release innovative health, beauty and wellness products and extensions, making them valuable partners for retail organizations. But based on polling data and anecdotal evidence, these brands are often ignored or overlooked for the value they bring to retailers.
We are trying to find out the real story. Drug Store News has launched a research project to understand the role of mid-tier suppliers — those with $10 million to $190 million in yearly sales revenue — in retail organizations, and we need your help.
Please follow this link and let us know your thoughts so we can get accurate data about mid-tier brands and their importance to retailers.