Swiftly Systems releases digital platform for SMBs

The platform is intended to empower small-to-medium sized brick-and-mortar retailers with a portfolio of retail tools and solutions to own their digital customer relationship.
Sandra Levy
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Swiftly, a retail technology company that delivers omnichannel tools for enterprise retailers, is releasing a new SMB platform.

The platform is intended to provide access to more than 15,000 small-to-medium-sized brick-and-mortar retailers, empowering them with an innovative portfolio of retail tools and solutions to own their digital customer relationship with an enterprise-grade platform that has adapted to meet the needs of the small- and mid-market retailer, the company noted.

The platform launch will bring Swiftly’s network of retailers to more than 25,000 stores nationwide, representing more than 12% of the grocery and convenience store locations in the United States.

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Pointing out Swiftly has two platform launch partners, Alliance Retail Group and Skupos, the company said their customers are empowered with an easy-to-integrate, low-cost digital platform that will offer advertisers access to the largest network of stores in the country.

While today’s retailers understand the need for digital solutions to compete against big box retailers, they have historically been limited by their lack of financial and engineering resources, Swiftly said. 

“As the retail industry rapidly consolidates, small to medium-sized retailers need to act now to solidify digital customer relationships and build new margin-rich revenue streams,” said Henry Kim, co-founder and CEO of Swiftly. “Competition and technical complexity make it harder than ever for brick-and-mortar retailers to stand out to consumers. The launch of our platform, and the subsequent partnerships with ARG and Skupos, are reinforcing our mission to democratize retail technology for brick-and-mortar stores across the country.”

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“Our partnership with Swiftly is the answer our independent retailers need to boost their digital presence and level the competition in an increasingly challenging retail market. In partnership with Swiftly, we are putting our independent grocers on a level playing field with companies like Kroger and Walmart, so that they can own their digital customer relationships and capture valuable digital advertising revenue streams,” said Mike Bokarae, chief development officer at ARG. “With industry consolidation on the horizon, time is of the essence. Our independent grocers can now leverage their advantages in speed and nimbleness and the power of the network that Swiftly and ARG represent to outmaneuver the competition.”

With today’s shoppers becoming more tech-savvy and with market conditions continuing to fluctuate, loyalty will continue to reign supreme. Not only are retail giants competing to capture loyal consumers but are quickly becoming the world’s largest digital advertising platforms, attracting new customers through numerous channels. However, there is still a significant opportunity for brick-and-mortar retailers to regain the upper hand with customers and to grow their digital loyalty and retail media programs through innovation, the company said.

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“The partnership with Swiftly showcases our commitment to accelerating growth for our partner retailers. With Swiftly, we will offer a best-in-class consumer-facing mobile app and a retail media offering to help independent convenience stores compete with the digital capabilities of 7-Eleven and other large convenience store chains,” said Jake Bolling, CEO and founder at Skupos. “The Swiftly technology platform meets the evolving needs of our customers and brings industry-leading personalization capabilities to our offer platform to build long-term shopper loyalty and increase sales. With Swiftly, we enable a unified, digital experience that helps customers shop more efficiently and save money while making the independent convenience store brands’ most attractive sales channel.”