Target adds new safety measures ahead of holiday shopping season

Holiday shopping season is just around the corner, and Target is implementing some new rules that will not only keep shoppers but also its team members safe.

“Year over year, the investments we’ve made in our business and team have made Target the easiest place to shop in America. As we’ve navigated the pandemic, that focus has evolved to ensure we're also creating the safest place for our guests to shop,” Target CEO Brian Cornell said. “As we approach the holidays, guests can feel confident in choosing Target — a safe experience, incredible value, and a differentiated assortment that will help them celebrate the joy of the season.”

New measures that will be rolled out include a contactless in-store payment that allows guests to use the mobile payment option on its app, pre-trip shopping reservations to ensure guests have enough space to shop safely by limiting the total number of people inside each store, and MyCheckout devices at more than 1,000 locations that allows team members to check out guests anywhere in the store while avoiding waits in line.

In addition, Target also is providing some enhancements to serval of its same-day services, including doubling the amount of its Drive Up service spots to nearly 8,000 more, eliminating the need for barcode scanning at Drive Up, updating its app to allow guests the option to adjust in real-time how they want to pick up their items, and an expanded same-day assortment that includes fresh and frozen groceries, as well as apparel.