Target launches additional grocery line

Another Target-owned brand is making waves on the retailer’s shelves.

The company announced the launch of Favorite Day, a food and beverage brand that features more than 700 items across such categories as bakery, snacks, candy, ice cream, cake decorating supplies, beverage mixers and mocktails among others.

“We’re thrilled to build on Good & Gather’s success and the strength of Target’s food and beverage business by debuting our new owned brand, Favorite Day,” Rick Gomez, executive vice president and chief food and beverage officer at Target said. “Rooted in guest insights and developed by our talented Target team, Favorite Day is a sweet and savory addition that tastes amazing, makes life’s little moments of indulgence even sweeter and continues to differentiate Target’s owned brand portfolio.”

Other Favorite Day offerings consumers can expect to find on shelves include a bakery line that will carry cupcakes and breads, as well as the gourmet option which will feature ice cream and baked goods.

Products from the Target-owned brand will begin to hit its shelves on April 5.