Target to offer Champion sportwear collection for adults, kids

The multi-year partnership will launch with more than 500 items spanning apparel, accessories and sporting goods for adults and kids.

Sandra Levy

2/26/2025

Target is teaming up with sportswear brand, Champion, offering a line of trend-forward activewear and sporting goods for adults and kids, the retailer said.

The line will be available in Target stores and on Target.com beginning in August.

"When you combine Champion's legacy in sportswear with Target's style authority, the result is something special," said Rick Gomez, executive vice president and chief commercial officer, Target. "We know our consumers love new and differentiated items, and this partnership is all about merging sport, style and culture in a relevant way that resonates with them. I can't wait for everyone to experience this on-trend, high-quality and irresistibly affordable assortment with styles only at Target."

Featuring more than 500 pieces, the lineup includes apparel, accessories and slides as well as sporting goods and bags for adults and kids. Drawing inspiration from Champion's rich history of more than a century in sports, the collection is infused with on-trend colors, exclusive premium fabrics, unique washes and detailed trims and unique Champion logo. Most of items in the Champion collection will be priced under $40.

Following the August launch, limited-time-only collection of classic, varsity-inspired apparel for women and men will arrive in September on Target.com and in a dedicated space in the front of most Target stores.

"As one of the most recognizable names in apparel, Champion's presence at Target—a retailer known for its strong connection to the consumer and intentional assortment—marks a significant moment," said Jamie Salter, founder, chairman and CEO at Authentic Brands Group, owner of the Champion brand. "This partnership underscores Champion's enduring influence and strategic growth as we introduce the brand in a meaningful way through one of the most respected retailers in the market."

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This collaboration with Champion underscores Target's ongoing strategy to forge meaningful partnerships with such brands as Apple, Disney, Kendra Scott, Levi's and Ulta. It also marks an exciting milestone for Champion, expanding the brand's reach and reinforcing its position in sportswear by making its iconic style more accessible than ever. By bringing high-quality collections to guests, the retailer continues to enhance its product offerings and deliver exceptional value while creating unique shopping experiences that resonate with consumers, Target said.