Target taps Kristen Wiig for humorous ‘Target Lady’ spot

To kick off Target Circle Week, actress Kristen Wiig’s Target Lady persona will be making an appearance in a national campaign.

Target is kicking off its Circle Week, running from April 7 to 13, with the corresponding launch of its new Circle membership. 

To help celebrate the moment, actress Kristen Wiig's beloved Target Lady will be "on the clock and ready to rock," for Target Circle and Target Circle Week in a national advertising campaign. 

From getting ready in her Target-inspired house to spotting Target Circle Week deals in an imagined dream sequence, the collection of scenes from Wiig as the Target Lady celebrates the many ways consumers can experience the joy of Target Circle.

[Read more: Target reports Q4, full-year results]


"We've spent a lot of time talking with guests about what they love about Target Circle, and we can't wait for members to experience even more ease, savings and personal touches every time they shop," said Cara Sylvester, executive vice president and chief guest experience officer, Target. "We're thrilled to launch Target Circle's next chapter with Kristen Wiig as the Target Lady during Target Circle Week, and, since there's no cost to join, all guests can save even more with their personalized deals."


Just in time for a big season of celebrations—from Mother's Day to graduation—Target is offering additional savings with the guest-favorite 10% off Target GiftCards deal for the first time during the spring season. The deal is returning for Target Circle Week on April 13, exclusively for members of Target Circle. Consumers looking to access this deal can quickly and easily join Target Circle for free.


[Read more: Target unveils low-price owned dealworthy brand]


The retailer is reintroducing its Target Circle program on April 7 with three new membership options, including free-to-join and paid memberships for unlimited same-day delivery.

Target Circle will continue offering a free-to-join membership featuring personalized deals, member-exclusive sales like Target Circle Week and additional perks and savings. Based on guest feedback, deals will now automatically apply at checkout. They also can earn Target Circle Rewards and take advantage of personalized deals through Target Circle Bonuses.

Target Circle 360, a new paid membership, offers unlimited access to Target's same-day delivery with Shipt, with no delivery fees on orders over $35. Additionally, members can access Shipt Marketplace to shop from hundreds of retail partners. Target Circle members can join Target Circle 360 for just $49 for the first year if they sign up by May 18, 2024.

Target Circle Card, previously known as Target RedCard, will save guests an extra 5% every day, giving them extra time to make returns and free two-day shipping on hundreds of thousands of items on Plus, always-on access to be a Target Circle 360 member for $49 per year.

This ad will auto-close in 10 seconds