Thrifty White relaunches Personalized-Medication Adherence and Persistence Program

Press enter to search
Close search
Open Menu

Thrifty White relaunches Personalized-Medication Adherence and Persistence Program

By Sandra Levy - 10/29/2020

In an effort to continue to improve outcomes for patients with Type 2 diabetes, Thrifty White, the first pharmacy chain to launch the Personalized-Medication Adherence and Persistence Program, or P-MAPP, is reactivating patient enrollment following the COVID-19 lockdown.

Using the MediMergent digital platform, the P-MAPP collects data from real-world sources including patient-reported experience surveys, medical records, pharmacy fill/refill data, claims, and wearable devices.

“Our business model aligns with the P-MAPP — listening to the Voice of the Patient and bringing the pharmacist out from behind the counter and engaging with patients,” Robert Narveson, chairman, president and CEO of Thrifty White Pharmacy, said. “We are thrilled to be part of this program and demonstrate what pharmacists can do not only to impact improvement in health outcomes but to participate in broader research endeavors. As we reactivate patient enrollment, the realities of COVID-19 require that we conduct our motivational interviews remotely using video and audio conferencing. We are still engaging with patients and helping them to identify options for healthier outcomes.”

Based on a well-established behavioral model that identifies barriers to medication adherence, app-based surveys are completed by patients. Data are transferred, near real time, to the enrolling pharmacists who schedule private counseling sessions with their patients to review the data and generate strategies to address drivers of nonadherence.

“Reaching out to patients in multifaceted ways is even more critical today under the global COVID-19 pandemic than when the program launched in 2019,” said Norman Stockbridge, director of the division of cardiology and nephrology at the FDA Center for Drug Evaluation and Research. “Patients are in critical need of outreach by healthcare providers, especially prescribers and pharmacists, to ensure that they are receiving appropriate medical attention and are following their medical regimens. The P-MAPP provides a structured pathway for such engagement.” 

The P-MAPP combines patient engagement, digital technologies and predictive analytics to define personalized strategies to improve medication adherence and persistence in patients with Type 2 diabetes. It is the first all pharmacy-based program supported by representatives from multiple stakeholder groups, including regulators, prescribers, pharmacists, pharmaceutical companies, health insurers, professional organizations, medical device companies and academia, the company said. 

“We talk about the patient being the most underutilized resource in health care, yet we are organized to get information about the patient without focusing on getting information with the patient,” Greg Simon, MediMergent president, said. “The P-MAPP leverages the strengths of pharmacists to engage directly with patients, capture their voices and together improve health outcomes.”

Related Topics