SLIDESHOW: Rite Aid opens iconic Wellness format in hometown market
CAMP HILL, Pa. — Rite Aid celebrated the grand reopening of its Harrisburg Market Street store on Tuesday, where Harrisburg Mayor Eric Papenfuse joined Bryan Everett, EVP store operations Rite Aid along with other company and community officials for a ribbon-cutting ceremony.
“Since announcing our plans for this store last June, many people have worked diligently to bring this project to fruition," Everett said. "Today, we celebrate this new store and recognize those who played a role in this project including the City of Harrisburg, Harristown Development Corporation, our supplier partners and of course, many local Rite Aid associates,” he said. “Thanks to their efforts, our relocated Market Street store offers a design and shopping experience as unique as Strawberry Square itself and perfectly illustrates our more than 40-year commitment to the city of Harrisburg and the people who live and work in the community.”
Unique to the Market Street location is a one-of-a-kind in-store Hershey Sweet Shop that offers a variety of Hershey’s candy and specialty merchandise. The custom displays, developed in partnership with The Hershey Company, celebrates the confectioner’s most iconic brands including Hershey’s Kisses, Reese’s and Twizzlers, and offers a selection of apparel, novelty gifts and of course, the latest chocolate and candy treats from the world’s best-loved confectionary company, headquartered in nearby Hershey, Pa.
The new 14,000 square foot store also showcases the company’s popular Wellness store format, now featured in nearly 2,500 Rite Aid stores nationwide. From the street level entrance, customers will follow a wooden floor path leading directly to the pharmacy department, to be greeted by pharmacists with special training in diabetes care, medication management and the ability to immunize.
“The new Rite Aid store in Strawberry Square is another sign of the great things happening in downtown Harrisburg and throughout the city,” Papenfuse said. “We applaud Rite Aid for investing in our city and supporting Harrisburg’s economic vitality.”
Other key in-store design elements include overhead departmental rings designating each section of the store such as beauty, food, home care and seasonal; inside and outside entrances; a relaxing, warm color palette with soothing wood tones and softer lighting; hundreds of new health and wellness products including organic and gluten-free foods; a private pharmacist consultation room adjacent to the pharmacy where Rite Aid pharmacists can have conversations with patients, administer immunizations and offer other clinical pharmacy services.
In honor of the grand reopening, The Rite Aid Foundation will present a $10,000 KidCents donation to Joshua Group, a local nonprofit organization and one of The Rite Aid Foundation’s inaugural KidCents charities. The Joshua Group offers programming that addresses the academic and social needs of economically disadvantaged city youth of all ages living in the Allison Hill neighborhood of Harrisburg, which is marked by concentrated poverty, an epidemic of crime, drugs and violence, and failing public schools.
“Since announcing our plans for this store last June, many people have worked diligently to bring this project to fruition," Everett said. "Today, we celebrate this new store and recognize those who played a role in this project including the City of Harrisburg, Harristown Development Corporation, our supplier partners and of course, many local Rite Aid associates,” he said. “Thanks to their efforts, our relocated Market Street store offers a design and shopping experience as unique as Strawberry Square itself and perfectly illustrates our more than 40-year commitment to the city of Harrisburg and the people who live and work in the community.”
Unique to the Market Street location is a one-of-a-kind in-store Hershey Sweet Shop that offers a variety of Hershey’s candy and specialty merchandise. The custom displays, developed in partnership with The Hershey Company, celebrates the confectioner’s most iconic brands including Hershey’s Kisses, Reese’s and Twizzlers, and offers a selection of apparel, novelty gifts and of course, the latest chocolate and candy treats from the world’s best-loved confectionary company, headquartered in nearby Hershey, Pa.
The new 14,000 square foot store also showcases the company’s popular Wellness store format, now featured in nearly 2,500 Rite Aid stores nationwide. From the street level entrance, customers will follow a wooden floor path leading directly to the pharmacy department, to be greeted by pharmacists with special training in diabetes care, medication management and the ability to immunize.
“The new Rite Aid store in Strawberry Square is another sign of the great things happening in downtown Harrisburg and throughout the city,” Papenfuse said. “We applaud Rite Aid for investing in our city and supporting Harrisburg’s economic vitality.”
Other key in-store design elements include overhead departmental rings designating each section of the store such as beauty, food, home care and seasonal; inside and outside entrances; a relaxing, warm color palette with soothing wood tones and softer lighting; hundreds of new health and wellness products including organic and gluten-free foods; a private pharmacist consultation room adjacent to the pharmacy where Rite Aid pharmacists can have conversations with patients, administer immunizations and offer other clinical pharmacy services.
In honor of the grand reopening, The Rite Aid Foundation will present a $10,000 KidCents donation to Joshua Group, a local nonprofit organization and one of The Rite Aid Foundation’s inaugural KidCents charities. The Joshua Group offers programming that addresses the academic and social needs of economically disadvantaged city youth of all ages living in the Allison Hill neighborhood of Harrisburg, which is marked by concentrated poverty, an epidemic of crime, drugs and violence, and failing public schools.