SLIDESHOW: First look at Target’s next-gen store concept

MINNEAPOLIS — Target has unveiled its next-generation store format, which will make its debut in Richmond, Texas — a Houston suburb — in October.
In addition to the new 124,000-sq.-ft. Richmond store, 40 additional Target locations will receive elements of the redesign when they are updated, also in October.

Speaking at Shoptalk in Las Vegas, Target chairman and CEO Brian Cornell addressed Target’s plan to invest billions of dollars over the next three years as part of the company’s strategy to create a “smart” network, with stores, digital channels and supply chain all working together to meet shoppers’ needs.

Target’s new store design emphasizes elevated product presentations, a more open feel, and a number of time-saving features, both physical and digital.

“Expect lots of flexibility, open sight lines and discovery moments throughout the store,” Cornell told the audience at Shoptalk. “We’re going to take what we learn in Houston to help guide us as we customize and remodel hundreds and hundreds of stores over the next three years.”

One of the biggest changes is the creation of two separate entrances: one for shoppers who are time-pressed and only looking to buy a few items or pick up an online order, and the other for people who want to leisurely shop.

The entrance for folks in a hurry will offer fast access to grocery, a wine & beer shop, self-checkout lanes and a dedicated Order Pickup counter, all within steps from each other. Reserved parking spaces will be located outside this entrance, allowing Target associates to deliver online orders to customers in their cars.

In another time-saving move, Target store associates will be equipped with new technology – available in all stores this fall – to search inventory, take payment from a mobile point-of-sale system and arrange delivery, all from the sales floor.

Here are some other features of the new design:

  • Modernized design features will include lazed, large glass windows at the front of store, with stenciled concrete floors and unique lighting throughout;

  • An upgraded grocery department, with woodgrain fixtures and increased fresh produce and grab-and-go options and meal solutions;

  • Elevated, cross-merchandise product presentations that encourage browsing and are designed to amplify Target’s exclusive style assortment across apparel and accessories, home, jewelry and beauty: and

  • Curved, more circular center aisles that feature merchandise displays to engage shoppers “with compelling products in unexpected places,” Target said.

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