Trojan introduces Tantrix ‘pleasure sleeve’
Trojan continues to expand its product offerings beyond its flagship condoms. The Ewing, N.J.-based Church & Dwight brand as unveiled Tantrix, a handheld soft-textured sheet with ridges that the brand has dubbed a “pleasure sleeve” for manual penile stimulation.
“While the world continues to spin, we all need a little something extra to stimulate our day,” says Eileen Hsu, director of sexual health and wellbeing at Church & Dwight. “The newest addition of Tantrix to our Trojan lineup is our way of helping provide a new, uncharted feeling of relief and satisfaction to men. Masturbation helps release endorphins, aid in sleep, and relieve stress. Tantrix Pleasure Sleeve is designed for mind-blowing pleasure that beats your bare hands.”
Trojan said that the pandemic has seen a rise in consumer demand for accessories that can enhance solo stimulation, noting that, per Nielsen, in August of this year, vibrator sales saw year-over-year sales grow by 41% for the four weeks ended Aug. 22. Seeing an unmet need, the company engineered Tatntrix, which currently has rolled out to Walmart and Amazon for a suggested retail price of $5.99.
The company noted that Tantrix is designed to fit comfortably in the palm of the hand, allowing a user to maintain a full range of motion. The company recommended using the product with a water-based lubricant.