Updox grows pharmacy presence via ERxDirect partnership

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Updox grows pharmacy presence via ERxDirect partnership

By Sandra Levy - 07/20/2020

Health in Motion Network’s ERxDirect pharmacy platform is now being powered by Updox, a platform that manages healthcare communications across both in-person and virtual care, thanks to a new partnership.

The partnership integrates Updox’s HIPAA-compliant virtual care solutions, including video and secure text, into the Health in Motion Network’s consumer-direct pharmacy platform, ERxDirect.

The partnership also provides the base for consumer-centered pharmacy care within Health In Motion Network’s total health engagement platform, which is already beginning to roll out across the country. The goal is to improve patient outcomes by uniquely connecting local health care, community pharmacies and urgent care centers with the innovation they need to compete in the future and remotely communicate with patients in the aftermath of the COVID-19 pandemic.

“Updox has a great set of communication tools that fit perfectly with our overall patient communication strategy, which is key to the ERxDirect platform,” said Steve Weiker, chief technology officer. “Updox’s willingness to act like a true partner and make product enhancements based on our requests is truly appreciated. Their collaboration speaks volumes to the level of trust each party has in the other’s future.”

Updox’s healthcare engagement and communication software connects and builds relationships that help pharmacies and community health providers grow with more satisfied customers. Updox tech includes video, secure texting, online fax, instant messenger, reminders, notifications and more.

The company’s HIPAA-compliant virtual care solutions protect patients and healthcare providers by streamlining communication and providing secure channels, supplementing the already robust Health In Motion Network, a connected and collaborative healthcare delivery platform that brings personal health management to the consumer’s fingertips.

“Healthcare has been forever changed by COVID-19. While lockdowns and stay-at-home orders forced many healthcare providers to quickly implement telehealth, the safety and convenience of it makes it a preferred option going forward for providers and patients,” said Michael Morgan, Updox CEO. “Pharmacies play an essential role in healthcare delivery and we’re excited to offer them opportunities to support their patients with consultations, medication therapy management and chronic disease care in ways that are safe, secure and convenient and help them grow their businesses.”

By partnering with the expansive Health In Motion Network, Updox said it will grow its pharmacy presence exponentially, from 400 pharmacies to more than 2,000 independent EPIC Pharmacies in the Health In Motion Network as part of a national expansion.